VA Fashion Week Mission Statement

VA Fashion Week was formed in 2007 with the purpose of showcasing emerging designers and models from up and down the East Coast and to establish a world-class fashion event in Southeastern Virginia. After seven seasons of growth and increased recognition we are enthusiastically planning VAFW 2014 to be the year that surpasses all expectations.

VA Fashion Week 2013 Event Highlights

* World Class Runway Shows Featuring Emerging Designers from VA and Around the World
* Fashion/Art Focus with Unique Design Competitions: Trash2Fashion & Work Of Art
* Celebrity Guests TBA
* Catwalk Competition
* Style Emporium Featuring Vendors from VA and Beyond

The VAFW Team

Ann Leister is the owner and director of Splash Model Management and has produced or co-produced muliple fashion shows; including a show for Operation Smile featuring designers including Versace, Missoni, Moschino and others. In addition, she has cast actors and models in regional and national commercials, TV shows, magazines and ad campaigns as well as placed models with agencies in major markets. She has a BA from The College of William & Mary and experience in real estate, advertising, human resources, video production, and the arts. Ann regularly attends fashion events in New York including Mercedes Benz Fashion Week, as well as shows in Washington DC, Las Vegas, Los Angeles, and Miami, Ann created the concept that has become VA Fashion Week as a way to bring NY style fashion shows to the Hampton Roads area and to spotlight the design talent, models, and creative talent that call this region home.


Ron Cooke is a nationally recognized fashion coordinator and stylist to the celebrities having produced fashion shows during New York’s Fashion Week as well as in DC, Atlanta, Miami, and other regions. His company Rogue Productions has worked with world renown designers, politicians, athletes, musicians, and actors. Ron is also an established stylist having dressed an assortment of today’s hottest celebrities including Alicia Keys, Danny Glover, Lela Rashon and many others for various magazines, commercials, and events. Ron has worked with Ann on VA Fashion Week from the first show on. Ron will be coordinating many of the designer shows, as well as organizing many of the backstage activities in VA Fashion Week.




JA Leister, associate producer, has been assisting with fashion shows for the past ten years and been an independant producer, stage manager, and stylist for the past 3 years. A graduate of The College of William & Mary, she is available to assist any designer with their set-up, fittings, dressers, and any needs or concerns they may have. She also is a contributing writer for several blogs and media publications and will work with all participants in promoting their brand.  



EMAIL: info@vafashionweek.com

    Splash Model Management
    3419 Virginia Beach Blvd. # 149
    Virginia Beach, VA 23452